A not-so-fit Future?
It has often been said that our future lies in the children of our country.
But what kind of future is in store for us when Philippine Statistics show that approximately 8 million Filipino children are malnourished?
Various nutrition education programs during Nutrition Month have been implemented to underscore the importance of proper nutrition among schoolchildren.
To teach schoolchildren about nutrition is already something. But to revolutionize it into a nationwide interschool competition for them to learn is something else.
That is why Kraft Cheez Whiz, one of the most-loved cheese brands in the country in partnership with the Department of Education has come up with Palamantasan–the first interschool competition among grade school students nationwide in a quest for nutrition education.
Education is still the key
In line with the Department of Education’s thrust to enhance nutrition education in schools, Kraft Cheez Whiz chose to do a school-based program to further raise public consciousness. “School is second to home where children learn basic lessons and values,” Alex Dan Tacderas, Category Manager for Cheese and Spoonables, Kraft Foods Philippines shares. “That is why we wanted to direct our cause and execute our program in schools–in both an enjoyable and educational way,” Tacderas adds. Read more…