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Arnel Pineda recording for Bossing Ako

Rico Blanco

FILIPINO ENTREPRENEURS NOW have their own theme song thanks to the collaboration of Pinoy music legends Rico Blanco and Arnel Pineda. The song, “Para sa mga Bossing” serves as an anthem for entrepreneurs and would-be entrepreneurs—it’s a call for them to continue striving for success, to gather courage and to take control of their destiny. The anthem has been recorded and released, giving voice to the aspirations and accomplishments of Filipino SMEs (small-to-medium scale entrepreneurs).

“PLDT-SME Nation is happy that our vision for Filipino entrepreneurs is being shared so enthusiastically, and with such dedication, by Rico Blanco and Arnel Pineda. We’re happy that the talents of Rico and Arnel are able to help our advocacy and inspire entrepreneurs and would-be entrepreneurs in a powerful way,” says Kat Luna-Abelarde, PLDT vice-president and head of PLDT SME-Nation.

Both Rico and Arnel are committed to using their incredible talents in the service of Filipinos. Rico has previously recorded songs meant to serve a good cause—like the song he released to raise money for Ondoy victims, for example—while Arnel has established his own foundation to help the less fortunate, especially street children. Read more…

WHAT CAN BE DONE to change the country for the better? One way is to build up and strengthen the middle-class. Every country that has made leaps and bounds in its social and economic progress did so only after the growth of its middle-class. This same spirit of nation building drives PLDT-SME Nation to support SMEs (small-to-medium enterprises) and as a result, create a strong, vibrant and thriving middle-class.

“When it comes to wealth creation and providing jobs and opportunities to a greater number of people, our country owes a lot to SMEs. The more SMEs thrive, the better it is for our economy and our society. Only then can we generate jobs, income and opportunities that our workers, professionals and graduates need.

“SMEs form the backbone of the Philippine economy, generating more than 90% of income. More SMEs mean more jobs, more income and more purchasing power. Filipino entrepreneurship is a key to creating a strong economy for the country,” says Kat Luna-Abelarde PLDT vice-president and head of PLDT-SME Nation.

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Some 50,000 onlookers got a glimpse of the first in the series of Bossing Ako billboards with a preview of PLDT Chair Manny V. Pangilinan as the ultimate bossing during the kick off at the PLDT building in Makati. From left: PLDT Senior Vice President Eric R. Alberto, PLDT Chair Manny V. Pangilinan, PLDT-SME Nation Vice President and Head Kat Luna-Abelarde, PLDT-SME Nation Community Consultancy Head Gabby Cui, and host Tessa Prieto-Valdes.

PLDT-SME Nation is going all out in serving the nation’s small-and-medium entrepreneurs (SME) through its massive campaign that aims to ignite Pinoy ingenuity for business with “Bossing Ako.” The “Bossing Ako’ campaign aims to encourage more Filipinos to strive to become their own boss by becoming entrepreneurs. It also seeks to inspire Filipino small-to-medium scale entrepreneurs to continue striving for success and courageously meet the challenges of growing their business.

“We are on a nationwide campaign to encourage a new generation of Filipino entrepreneurs. The Philippines needs more entrepreneurs in order to ensure our economic future. Today, about 90 percent of income in the Philippine economy is generated by SMEs. As we move forward into the 21^st century, we’ll need more SMEs to provide more jobs, more income and more purchasing power,” says PLDT-SME Nation Vice President and Head Kat Luna-Abelarde. Read more…